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Toyota Rolls Out Incentives Program in the Wake of Slipping Sales (Edmunds Inside Line)
TORRANCE, California — Toyota has launched a new incentives program that includes zero-percent financing for up to 60 months on the 2010 Avalon , Camry, Corolla, Highlander , Matrix, RAV4, Tundra and Yaris.

Toyota Offers Zero-Percent And Free Maintenance To Some Buyers (Pittsburgh Post-Gazette)
Toyota (NYSE: TM) rolled out an all-new incentive program aimed at jump-starting sales that have slumped due to bruised consumer confidence from the ongoing accelerator-related recalls, the related hearings in Washington D.C., and several other issues and recalls.

Old-School/New-School: Toyota Uses Twitter, Incentives To Lure Customers Back (Pittsburgh Post-Gazette)
In the early days of the Toyota recall fiasco, car buyers seemed to ignore the bad news. But as Cleopatra once said, denial only goes so far, and Toyota's troubles are finally having a negative impact on sales. To its credit, though, Toyota isn't taking this lying down: the automaker has turned to the social media platform Twitter to help buff its brand, and it's also rolling out some tasty ...

Old-School/New-School: Toyota Uses Twitter, Incentives To Lure Customers Back (The Car Connection)
In the early days of the Toyota recall fiasco, car buyers seemed to ignore the bad news. But as Cleopatra once said, denial only goes so far, and Toyota's troubles are finally having a negative impact on sales. To its credit, though, Toyota isn't taking this lying down: the automaker has turned to the social media platform Twitter to help buff its...

Toyota unleashes 0% loans to kick-start sales (Detroit Free Press)
Toyota is offering interest-free loans, discounted leases and, for current owners, free service to stabilize sales that have fallen two straight months in the wake of three recalls covering nearly 6 million vehicles in the U.S.

Toyota Reports February 2010 Sales (The Auto Channel)
TORRANCE, Calif., March 2 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported February sales of 100,027 vehicles. With equal selling days in February 2009 and 2010, sales were down 8.7 percent from the year-ago month on a daily selling rate and unadjusted raw volume basis.

Toyota launches 'far-reaching' sales initiative (Daily Breeze)
Toyota Motor Corp.'s Torrance-based U.S. sales headquarters on Tuesday unveiled what it called its most "most far-reaching sales program in its history," in an attempt to reverse weaker sales amid recent vehicle recalls.

Toyota Announces March Sales Event (The Auto Channel)
TORRANCE, Calif., March 2 -- Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company's most far-reaching sales program in its history.