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Builders create incentives to lure home buyers, reduce inventory (BizJournals)
Throughout the Valley, home builders have been giving their marketing executives a mandate: Come up with buyer incentives that increase traffic and reduce inventories of empty homes. The results have been creative, ranging from giving away new cars, to paying homeowner asso­ciation dues, to throwing in a new pool.


Hardest-To-Get Cars (Forbes)
Even in days of $4 gas, some cars are in very high demand--and not all of them are fuel-efficient.


Think you love shopping? It's the marketing scam of the century (Independent)
The folly of rampant consumerism as resources grow scarcer is lost on no one, least of all the marketing community. Still, desperate to maximise profits, manufacturers and marketing men are targeting very young children, buying their loyalty almost from birth, and infantilising adults, to deter them from making considered decisions about what they buy. This way, adults and children will be ...


The Harley Rocker and Rocker C. (Speed TV)
On this first ever motorcycle version of the hit series Test Drive we’ll take a cruise on the new Harley-Davidson Rocker and Rocker C. These new additions to the Softail family models are a radical move by the Harley design team and feature a long front end and a wide rear tire, two features, that until now, have been reserved for custom chopper builders.


Scientists find bugs that eat waste and excrete petrol (Times Online)
“Ten years ago I could never have imagined I’d be doing this,” says Greg Pal, 33, a former software executive, as he squints into the late afternoon Californian sun. “I mean, this is essentially agriculture, right?


Clean Machine (Forbes)
Miles L. Rubin bets China can help him win the race to get a full-speed electric vehicle on U.S. highways.


2008 U.S. OPEN TORREY PINES (San Diego Union-Tribune)
The sun has been up for 10 minutes, cresting the mountains in East County and now peeking through the pillars of the San Diego-Coronado Bridge. John Higgins takes a swig of coffee, looks at his watch and retrieves a rusty metal cage from a shelf. Inside are wooden balls numbered one to 75.


Golf City, USA (San Diego Union-Tribune)
6:02 a.m., Coronado




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